New Braunfels brings a little bit of old Germany to the Texas Hill Country as German immigrants started to migrate in 1844.

Founded in 1845 by German settlers, New Braunfels is overflowing with old world heritage and small town Texas charm. The town sits in both Guadalupe and Comal counties along the IH-35 corridor northeast of San Antonio and southwest of San Marcos. The town's long German roots are reflected in its numerous cultural attractions including Wurstfest, a German-style festival every November, museums, historic districts, and performing arts.

New Braunfels draws a large number of tourists seeking "fun in the sun" on, and in, the cold-spring Guadalupe and Comal Rivers that run through the city. Many people seek vacation year after year to tube the rivers, visit the Schlitterbahn Waterpark Resort, or relax in the nationally registered Gruene Historical District featuring wine tasting, shopping, dining, and dancing at Gruene Hall. Landa Park, a 51 acre area, hosts many outdoor activities with walking and jogging trails, an 18-hole golf course, miniature golf, playground, and nature trails.